Our latest article has been published courtesy our friends at Pragmatic Marketing. In Identify and Diagnose Customer Churnwe cover everything you need to know about the orbits of a potential customer. Weve taken the classic sales model of sales funnel/journey maps/land and expand and broadened its reach into a proper diagnostic tool for the SaaS world. The customer success orbit gives you the insights you need to comprehend the buyer journeys, the perils and pitfalls of churn and retention, and get the right diagnostic on what and if is going wrong with your customers world – and how to fix it.
ReadIdentify and Diagnose Customer Churntoday, and gain a new understanding of the buyer lifecycle, and how to weather competitive churn and competitive loss. Thanks again to Pragmatic Marketing for hosting these results of our latest research.’