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Category: Uncategorized

Home Archive by Category "Uncategorized"

Our Tribute to Alan Armstrong

alanUncategorizedSeptember 10, 2019

You may know Alan Armstrong as the founder and CEO of Eigenworks and a pioneer of win/loss analysis.  Alan was dedicated to the idea that by listening to buyers and their stories — really listening — you can understand their…

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Why It’s Worthwhile – Even Enjoyable – To Do a Market Research Interview

alanUncategorizedAugust 26, 2019

Have you ever been approached to do a market research interview? Wondering what it’s like, and why you would agree to do it? At Eigenworks, we talk to people all day long on behalf of our clients. We spend a…

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The Black Hole of Customer Feedback: What I Heard at Pulse

alanUncategorizedJune 28, 2019

By Alex McDonnell Client Insight Lead Frustration. A feeling of being dismissed or disregarded. A sense that customer feedback is just considered “noise.” That’s some of what I heard from Customer Success Managers (CSMs) at the Gainsight Pulse event in…

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See Your Customer’s World From the Inside Out, and You’ll Strike a Chord

alanUncategorizedJune 6, 2019

How can you really understand your customers, their needs, and how to help them? We all struggle with this. There’s a big difference between understanding customers from the perspective of an outsider looking in, as opposed to really seeing the…

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Share Your Insights With Me at Pulse: Why Doesn’t Customer Feedback Make It Into the Product Roadmap?

alanUncategorizedMay 9, 2019

By Alex McDonnell, Client Insight Lead, Eigenworks As a Customer Success leader, you likely feel that no one knows your customers better than you. You talk to them every day. You answer their questions. You hear what they like and…

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Catch a preview of some Customer Success conversations at Pulse

alanUncategorizedApril 22, 2019

By Alan Armstrong Are you going to be at Pulse 2019, Gainsight’s signature Customer Success gathering? Be sure to drop by the Innovation Theater to hear about the latest best practices and new ideas. As host of the Theater, I’m…

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Deep Digging + Broad Scanning = A Clearer View of Your Competitors

alanUncategorizedFebruary 20, 2019

Every company is eager to find out as much as they can about the competition. You likely monitor your rivals’ website, press releases, social media feeds, and more to get real-time information that allows you to counter-strategize. According to the…

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Looking Back, Looking Ahead: It’s All About Getting Buyer Insights

alanUncategorizedAgile Competitive Intelligence, Customer Success, Leadership, Win/Loss AnalysisJanuary 15, 2019

2018 was a good year for Eigenworks. We helped a growing number of clients get buyer insights to improve their sales and marketing and understand their customers and the competition. It was gratifying to hear feedback like: Eigenworks has helped…

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Join the Conversation on Win/Loss

alanUncategorizedChurn Analysis, Leadership, Win/Loss AnalysisDecember 10, 2018

Back in October, a couple of us from the Eigenworks office attended the inaugural Competitive Marketing Summit in Denver, Colorado. This two-day event billed itself as the #1 competitive intelligence conference dedicated to the high tech industry. It drew several…

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Companies Getting Creative for Customer Success: Highlights from Pulse Europe

alanUncategorizedCulture, Win/Loss AnalysisNovember 20, 2018

Customer Success is finally hitting the mainstream. Its one of the fastest-growing professions in North America, and now its taking off in Europe too.

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Recent Posts

  • Our Tribute to Alan Armstrong
  • Why It’s Worthwhile – Even Enjoyable – To Do a Market Research Interview
  • The Black Hole of Customer Feedback: What I Heard at Pulse
  • See Your Customer’s World From the Inside Out, and You’ll Strike a Chord
  • Share Your Insights With Me at Pulse: Why Doesn’t Customer Feedback Make It Into the Product Roadmap?

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