You may know Alan Armstrong as the founder and CEO of Eigenworks and a pioneer of win/loss analysis. Alan was dedicated to the idea that by listening to buyers and their stories — really listening — you can understand their…
Have you ever been approached to do a market research interview? Wondering what it’s like, and why you would agree to do it? At Eigenworks, we talk to people all day long on behalf of our clients. We spend a…
By Alex McDonnell Client Insight Lead Frustration. A feeling of being dismissed or disregarded. A sense that customer feedback is just considered “noise.” That’s some of what I heard from Customer Success Managers (CSMs) at the Gainsight Pulse event in…
How can you really understand your customers, their needs, and how to help them? We all struggle with this. There’s a big difference between understanding customers from the perspective of an outsider looking in, as opposed to really seeing the…
By Alex McDonnell, Client Insight Lead, Eigenworks As a Customer Success leader, you likely feel that no one knows your customers better than you. You talk to them every day. You answer their questions. You hear what they like and…
By Alan Armstrong Are you going to be at Pulse 2019, Gainsight’s signature Customer Success gathering? Be sure to drop by the Innovation Theater to hear about the latest best practices and new ideas. As host of the Theater, I’m…
Every company is eager to find out as much as they can about the competition. You likely monitor your rivals’ website, press releases, social media feeds, and more to get real-time information that allows you to counter-strategize. According to the…
2018 was a good year for Eigenworks. We helped a growing number of clients get buyer insights to improve their sales and marketing and understand their customers and the competition. It was gratifying to hear feedback like: Eigenworks has helped…
Back in October, a couple of us from the Eigenworks office attended the inaugural Competitive Marketing Summit in Denver, Colorado. This two-day event billed itself as the #1 competitive intelligence conference dedicated to the high tech industry. It drew several…
Customer Success is finally hitting the mainstream. Its one of the fastest-growing professions in North America, and now its taking off in Europe too.
