Every company is eager to find out as much as they can about the competition. You likely monitor your rivals’ website, press releases, social media feeds, and more to get real-time information that allows you to counter-strategize. According to the…
2018 was a good year for Eigenworks. We helped a growing number of clients get buyer insights to improve their sales and marketing and understand their customers and the competition. It was gratifying to hear feedback like: Eigenworks has helped…
Back in October, a couple of us from the Eigenworks office attended the inaugural Competitive Marketing Summit in Denver, Colorado. This two-day event billed itself as the #1 competitive intelligence conference dedicated to the high tech industry. It drew several…
Customer Success is finally hitting the mainstream. Its one of the fastest-growing professions in North America, and now its taking off in Europe too.
Today Im at Pulse World Tour in Austin!
Ever felt unfocused and reactive in your CI efforts? Like youre spinning your wheels?
Today Im delighted to be at a Customer Success forum in Boston — part of Gainsights Pulse World Tour. Its one of three such events this month in Boston, Austin, and Chicago, and Ill be at each one.As CEO Nick…
You want to get the truth from your buyers. As were fond of saying at Eigenworks, your customer is lying to you. Its a provocative statement, but it’s also a true one: your customers hide their true selves from you….
Consider this scenario: youre a new vendor about to enter the market – or youre an established vendor about to launch a new product, or expand into a new market. Youre new, is the key factor: this isnt a space…
Do you ever get the feeling that youre talking to the wrong person?
