Alan is the CEO of Eigenworks, which he founded in 2008. Prior to that, Alan held senior director and vice president roles in three startups and participated in three successful exits, including Fortiva (to Proofpoint, 2008), Wily Technology ($400M to CA in 2006), and Canada’s largest self-funded exit of Sitraka to Quest Software, where Alan was Director of New Products and Innovation. Alan is a natural innovator whose prowess as a musician underlies his approach to product management creativity and business success.
At Eigenworks, Alan has built a team dedicated to getting the real story behind why companies win and lose sales opportunities. These buyer insights can be used to improve sales execution and marketing, sharpen value propositions, shape product roadmaps, and align teams around priorities and effective decision-making.
Subject Matter Expert: Alan speaks regularly at conferences on customer success, buyer intelligence, and strategic marketing, including PULSE, TSW, Strategy & Competitive Intelligence Professionals (SCIP), and Product Marketing Community. He is a regular contributor of articles and expertise to industry publications, including Pragmatic Marketing, Gainsight’s PULSE series, and the popular blog OnProductManagement, of which he is a co-founder.