Eigenworks does just one thing: We study buyer decisions.
We get the real story behind buyer decisions at the initial sale, the upgrade/downgrade, and the renewal/cancellation or churn event. We get the real story about wins and losses, mid-lifecycle customer success, pre-renewal likelihood to churn or renew, and post-renewal churn, buy-up, down-grade, and retention decisions. We do this by hosting candid conversations with buyers, helping them express their full story using our Buyer-as-Hero™ dialogue model.
Using these insights, and drawing on a decade of experience and thousands of buyer conversations, we provide B2B product companies with strategic guidance on how to improve customer success and sales win rates. We work with venture-backed startups to help nail it, then scale it, and with mature public software companies to develop strategic competitive intelligence and roadmap guidance. We can advise sales, product, customer success, and marketing leaders. And we love what we do.
Eigenworks currently employs 10 people and has demonstrated 35% CAGR for the past 5 years. Eigenworks clients include industry giants such as Oracle and Cisco, mid-size companies such as Blackbaud and ReturnPath, and rocketship startups including Gainsight and VictorOps.
Alan Armstrong, Founder & CEO
Alan Armstrong founded Eigenworks in 2008.
Prior to founding Eigenworks, Alan held senior director and vice president roles in three startups and participated in three successful exits including Fortiva (to Proofpoint, 2008), Wily Technology ($400M to CA in 2006), and Canada’s largest self-funded exit of Sitraka to Quest Software, where Alan was Director of New Products and Innovation. Alan’s experience includes Vice President-level positions covering Product Management, Business Development, and Sales.
Alan is a regular contributor of articles and expertise to industry publications including Pragmatic Marketing, Gainsight’s PULSE series, and the popular blog OnProductManagement, of which Alan is a co-founder. Alan speaks regularly at industry events, including PULSE, TSW, Strategy & Competitive Intelligence Professionals (SCIP), and Product Marketing Community.