Your buyers are the best source of information on why you’re winning and losing deals, and what you need to do to improve results. Our Win/Loss Analysis Programs focus on factors that influence buying decisions: factors that directly affect revenue.
If you want to establish an ongoing win/loss program to continually improve and refine your competitive position, or if you’ve identified a problem you’re looking to solve now, Eigenworks can design a solution that fits your particular needs.
Eigenworks’ core win/loss service provides a customized program that examines how buyers see you, and how your value proposition, product, sales, marketing, and competitors impact buying decisions. Plus, we’ll identify trends and provide recommendations that can improve results.
Why In-house Win/Loss Reports Fall Short
1. Buyers conceal the truth.
2. Your employees are all biased and carry an agenda.
3. The ‘final answer’ is not the real answer.
4. Investigation lacks focus and has insufficient data points.
To read more about the challenges with win/loss analysis and to understand how you can make it work for your organization