Let us show you the difference. Contact us for a complimentary Win/Loss Analysis.

Many companies turn to win/loss analysis to improve sales results. Unfortunately, most attempts at “listening to the market” produce misleading direction because:

1. 1.Buyers conceal the truth. Customers want to protect their discounts. Lost accounts avoid
   discomfort and provide convenient but misleading answers – if they will even return your call.
   

2. 2.Your employees are all biased and carry an agenda. Sales people protect themselves.
   Product people may blame sales or focus on technology.
   

3. 3.The “final answer” is not the real answer. To improve sales, you need to study the
   buying process, not just the buying decision.
   

4. 4.Unfocused investigation, too few data points. When in-depth interviews are performed,
   only a small number of accounts are profiled, providing potentially misleading advice.
   

You are likely losing deals for reasons that are never revealed in your internal win/loss reports. Vague, faulty, information can be more dangerous than no information at all.

Eigenworks services overcome these challenges and provide you with fact-based, market-driven advice that will help you move the needle on your business. We use interviews with members of the whole Buying Circle in winning and losing deals to provide you an objective view of your products, sales process, customer needs, customer buying process, competitor strengths and weaknesses, all from the perspective of your buyers.

Our offerings follow proven processes that enable us to get an unvarnished and candid view, and produce hard-hitting recommendations that will increase your confidence and target the areas most likely to improve results.

As a third party we are viewed as legitimate, safe, and arms-length from you as a vendor. Prospects and customers will share information that you simply can’t get on your own, including candid information on your pricing and discounting, competitive comparisons, and impressions of your sales team.

With information like this, we can deliver actionable insights based on fresh data from real prospect interactions, without a lot of extra burden for your team.