Eigenworks specializes in win/loss analysis for enterprise B2B companies.
We help you maximize sales, marketing, product, and ultimately business opportunities.
First, we deliver insight on buyer criteria, market needs, and customer requirements. Then, we collaborate with and coach your teams to help align your tactics and strategies to market realities. Our consultants have VP-level experience in Sales and Product Management at tech startups and industry giants.
Alan Armstrong, Founder & CEO
Alan is a seasoned, 20-year B2B product management and sales executive with three successful tech exits: Sitraka ($60M to Quest Software in 2002), Wily Technology ($375M to CA in 2006) and Fortiva (to Proofpoint in 2008). Alan has held Director- and VP-level roles in Product Management, Marketing, Sales, and Business Development. In 2001 Alan co-founded the Toronto Product Management Association (www.tpma.ca), which is still thriving with over 200 members. Alan is co-founder and key contributor to the blog “OnProductManagement“.
Alan created Eigenworks in 2008 to provide Win/Loss Analysis and other strategic services that are so often ignored.